Friday, April 27, 2012

*Face Palm*

I know I've seen some really dumb advertisements out there so I don't know that I can accurately call this "The World's Dumbest Advertisement", but if there was a competition this one would certainly be in the running.


"No deprivation"?!?! Isn't deprivation inherent in the use of the phrase "gave up wheat"? According to my fancy computer dictionary, deprivation means "the lack or denial of something considered to be a necessity". Now, I can scientifically agree that wheat is not a necessity; however, most people I know consider wheat to be a staple in their diets. And cutting it out would, in fact, be denying themselves something that they consider to be a necessity.

Let's call a spade a spade on this one guys. While I know that gluten-free diets work (and are necessary) for some people, this ad should more accurately read "No Excuses. No counting calories. No more cheap and easy trips to restaurants or the grocery store because wheat is in pretty much everything except specialty items".

(Yes, I know, fruits and vegetables and meats are gluten-free. And having a diet mostly limited to those is pretty much acceptable. But having to give up bread and pizza and pasta and tortillas and chips? No thank you.)

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