I don't have a lot to share in terms of advice on picking a florist, but my biggest piece of advice would be similar to what I've said with all the vendors--make sure it is someone that you feel comfortable with and trust. They should be happy and excited to be doing the florals for your wedding; you'll probably be able to tell at the first meeting if this isn't the case. Beyond that, the only other major consideration you need to make is to make sure the florist has access to the types of flowers you want. Not all florists may be able to import that beautiful rare flower you have your heart set on; not all florists have large collections of silk flowers. And if you want to include non-floral items in your centerpieces (like lights), make sure your florists does that as well.
There is also one main thing that you can do to ensure a good experience with your florist (which I alluded to above): trust them. Giving your florist a specific bouquet or centerpiece to re-create (right down to the number and types of flowers) will significantly limit their ability to put together the best possible arrangements for your wedding. An experienced florist will know which types of flowers will work best for your environment (indoor/outdoor/season of the year) and which type of flowers will best complement each other (remember that the colors you see in pictures may not reflect the true color of the flowers). It is best to give your florist guidelines on the theme and style of the wedding (bringing in photos of things you do/don't like is always helpful), as well as discuss color combinations that you are planning to use, then give them some creative freedom to create the final product. Don't hesitate to schedule multiple consultations with a potential florist to help build this trust, and as always, talk with former brides that you trust to help steer you in the direction of the right florist.
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